'Marketing Dicussion\r'

'CHAPTER 17 conniving AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Marketing Discussion. resolve a stake and go to Web site. find as many forms of talk theory as you preempt find. Conduct an informal communication audit. What do you check? How consistent are the different communication theory? Intodruction In 21. Century Technology’s has changed the mood we live, the demeanor we catch the information. In nowadays the society has constrain indifferent and it is hard to draw the attention. That’s way the company’s use the marketing communications to inform, rock and remind consumers about the product and brand they sell.\r\nIt’s very important to establish a dialogue and built relationships with consumers. The disciples in marketing communications include: Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling. [pic] Nikita is an Icelandic wearable brand, founded by its head creator Heida Birgisdottir in a tiny street tolerate store in Reykjavik 10 old age ago. Now they have stores world wide. NIKITA marketing communication mix: 1. NIKITA CHIKITA CAMP †you can take a part in the girls play falseboarding camp in the snow sport canter in Cardona. . WANNA WIN A TRIP TO ICELAND †you must unload of Picture of yourself vesture NINITA outwear to facebook wall and win a lurch to Iceland. 3. NIKITA GIRLS †Good Snowboard chargers from different countries: Maude Richon, Christel Thoresen, Anna Hellman, Natasza Zurek are sponsored by NIKITA clothing 4. WWW. NIKITACLOTHING. COM †offer opportunity to buy clothes in ONLINE SHOP. 5. NIKITA take a part in European Snowboarding Championships and built its brand image thought sponsoring events and riders. 6. Twitter, Facebook, Youtube account.\r\nNIKITA has essential effective communications and has identified her target audience- girls who ride with skate and snow. The company have a swell customer re lation because they know customer habits. NIKITA perfectly know what to say, how to say it and who should say it. The marketing communications which use NIKITA: personal selling, direct marketing, events and experiences. NIKITA gives acceptance to individuality. Its brought personality, freedom, vision, a voice, logic and power. Company is successful and use remedy marketing communications.\r\n'