Volkswagen Must Change Strategy and Logo to Repair Its Damaged Brand E

Brands have been around for at least 5000 eld and to this day our societies have evolved a great deal in regards to this aspect. The jeopardizeground why brands have become of a greater importance in todays society is because of our increased want rather than emergency (what we need to stay alive such as food and shelter) for a new and customised product thus moving from an economy of good deal occupation to an economy of mass customisation. (Neumeier, Morgan & Edgar, 2006) Nevertheless, brands have become an important part of our lives, in many cases being a reflection of who we are or what we would alike(p) to become. In this essay, the Volkswagen brand will be analysed in terms of its success and failure, as well as any potential changes, which could act practiced towards it. In order to do this, a brief overview of the history and reliable organisation to this date will be looked into, accompanied by the understandings of Volkswagens communication campaigns, brand ( obj ectives), positions, and strategies. Overview of the Volkswagen Organisation The historical German brand Volkswagen (VW) dates back to the year 1904 when the idea of a Peoples Car was freshman mentioned. In 1925, Bel Barnyi submitted a life changing design of a potential Volkswagen design, which later became known as the Beetle. already having a great deal of success in the automobile industry, the basic real breakthrough of this idea came in 1934, when Adolf Hitler had adopted the idea of mass production and a Peoples Car, built for the rapture of the wider population, which then became popular amongst the German people in the Third Reich. This sparked the scratch line so-called brand equity, which encouraged the public to believe in the notion of a car for... ...ttp//www.toyota-global.com/company/history_of_toyota/. Accessed 07 January 2014.Volkswagen Logo History DasTank.com. 2014. ONLINE Available at http//www.dastank.com/Volkswagen-Logo-History.htm. Accessed 07 January 2014.Corporate Identity Volkswagen. 2014. ONLINE Available at http//hansstol.totaldesign.nl/en/volkswagen.html. Accessed 07 January 2014.Volkswagen Logo - creation and History of Volkswagen Logo. 2014. ONLINE Available at http//www.famouslogos.us/volkswagen-logo/. Accessed 07 January 2014.Interbrand - Best Global Brands 2013 . 2014. ONLINE Available at http//www.interbrand.com/de/best-global-brands/2013/Best-Global-Brands-2013.aspx. Accessed 08 January 2014.VideosThe Play Belt - The Fun Theory. - YouTube. 2014. ONLINE Available at http//www.youtube.com/watch?v=0AbQSE4ZKvk. Accessed 07 January 2014.