Buying decision process for a house Essay

The consumer ratiocination making process involves following fiver stages 1. Problem recognition2. Information search3. Evaluation of alternatives4. Purchase decision5. Post-purchase behaviorProblem recognition With my shifting from India, for the purpose of studies and being with my intelligence and daughter-in-law, and also imminent birth of my grandkid, the present rented apartment of two experience room is likely to be too congested for all of us. This cistron along with betterment of my sons financial affordability to own a house, guide us to conclude that we needed a bigger independent, unity family house in a good neighborhood.Information search a. attend for good neighborhood criteria towns having good schools in the vicinity of dental transmission line of son. Search based on the opinion of friends and relatives (personal) and online search (commercial). b. Having last(a)ized a some towns, other search criteria for searching appropriate house were used which incl ude size of the house, condition of house and age of the house, and budget, in the selected towns. Again the sources of knowledge were real estate websites, such as Zillow, leading to brokers ( superstar of them was selected based on reviews of his/her services) and independent search. Having failed to locate existing house of our choice, we started looking for another option.c. The nigh option was constructing a house in a selected locality through a builder declarer. The contractor was again finalized on the basis of online reviews regarding contractors quality of grammatical construction and fairness in dealings. The contractor suggested a few sites (consideration set). One of them was selected (decision stage) on the basis of location, vastu shashtra, the science of architecture and construction. d. bordering stage was selection of type and design of house based on the availability of funds. For funds banks were approached for pre-approval, according to our need. Having d ecided the budget for the house, contractors proposals for few designs and facilities in the proposed house (consideration set) were examined.Evaluation and alternatives This stage was used deuce-ace times in the process 1. When already constructed houses were considered, evaluations of different houses shown by the ingredient led to rejection of all the proposals. 2. Evaluation of unlike sites, led to selection of one of the sites based on vastu shashtra (beliefs) and location. 3. Evaluation of various designs proposed by the builder contractor, led to selection of a design depending on our budget, facilities, and requirements/expectations.Purchase decision The final selection (purchase decision) was made on the factors listed above as well as on the opinion of the family, through joint consultations. Bank loan approvals, on the basis of design, estimate submitted by the contractor and credit history of the borrower, were obtained. The contractor started construction with necess ary inputs from us from time to time as the construction progressed.Post-purchase use We are delighted at the pace of construction, timely mop up and quality. We recommend the contractor to our friends. The various stages of purchase decisions were used in various sub-purchases, such as kitchen appliances, kitchen cabinets and countertops, electric fixtures, tiles and carpets, sprinkler system, etc.