Gender Representation in Advertising Essay - 1049 Words

Gender Representation in Advertising The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following†¦show more content†¦This look is what is considered â€Å"beautiful†, and this is what all females should want to look like. When it comes to the male figure in advertisements, it is a different picture. Representations of men in media have a different approach —they tend to focus on strength, power, physique, independence, etc†¦ The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption â€Å"Always A Champion†, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc†¦ is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a â€Å"real man†. When pictured together, the male figure usually is portrayed as the more dominant one, unless the female character is clearly socially superior. In this Dockers advertisement, the two individuals are a couple. At first they seem like a happy one, but it is obvious who the domineering partner is. The male is pullingShow MoreRelatedInfluence Of The Advertising Media On Gender And Representation Of Stereotypes1173 Words   |  5 PagesAbstract The advertising media often stereotypes gender roles either for added effects or for humor. Repeated use of these role-plays reinforces the public’s perception about how men and women should behave. This also shapes the expectations that society has towards them. The manipulation of these stereotypes by the media is an unconscious byproduct of the thinking of most men and women about what roles each gender should play. 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