Nike and Adidas Coursework Example | Topics and Well Written Essays - 250 words

Nike and Adidas - Coursework Example Nike has winning strategy because it started outsourcing more in the Asian market and has no production costs hence increased profits (Kotler and Kevin 29). Discuss the manner in which each of the 5Ps (product, place, price, promotion and people) is related to customer relationship management. Support your point of view with examples of such relationships. Product refers to features and benefits of the goods or services to the customer and how this can be improved or modified. The relationship is determined by the businessman. Pricing refers to seeking the best price to offer to customers. This is a mutual relationship. Place is where locality of convenience to the customer of getting the product and the customer determines the place. Promotion is awareness creation of the existence of the product through campaign and marketing to attract the customers to the product. Promotion should target specific customers in order to form a marketing relationship with them. People refer to the staff working in the business and who interact constantly with the customers. The right employees will create good and lasting customer relationships (Kotler and Kevin