Bus 290 ( Business Ethics )

JOHNSON AND JOHNSON - LIVING UP TO THE CREDOGeneral Robert Wood Johnson was the pioneer who guided Johnson and Johnson from initiation a family owned enterprise to a world cognise firm Johnson defined the partnership s credo to include the good deal s responsibility to customers , employees , the community and stockholders Johnson insisted that the credo be applied as a part of everyday philosophy of the association . thus the religious doctrine was well publicized within the comp some(prenominal) as well as outside it . The Credo having placed customers assembly line followed by the employees , the community and the shareholders was considered as a novel salutation for a confederacy . A clear articulation of the Credo meant that every individual in the conjunction knew what was expected of him in a crisis . Thus onc e the crisis over acetaminophen dent broke out , the employees knew that they had to fulfill their responsibility towards the primary constituency , any those who used its products . The faith that the company had created by widely advert its credo implied that the masses knew once the crisis broke out , how the company would oppose . Thus once the initial alert prohibiting acetaminophen was sounded and the company withdrew the product from the market despite the likely solution of 100 million , the public immediately knew that the company was chase its credo implicitly . This enhanced confidence of the public and the sound conduct of the company developed implicit faith . This facilitated the company when it re launched the brand after carrying out detailed investigations and identifying the social movement for the fatal adulteration , acetaminophen was accepted readily by the masses . Thus it would be seen that the Credo enabled the company to match ethically to the crisis immediately and in turn save the Tyle! nol brand as the public had the faith in Johnson and Johnson s appreciate system , accepting that it would not have re launched the medicine without full verification . It is only Company s with a analogous credo which has been institutionalized could have reacted in the same dividing line . Others as the famous purified water bottler Perrier succumbed to the lure of commercialization thereby losing credibility and ultimately also long term businessCredo field of study . HYPERLINK http /www .jnj .com /our_company /our_credo_history / great power .htm (22 http /www .jnj .com /our_company /our_credo_history /index .htm (22 whitethorn 2006...If you want to get a full essay, tell away it on our website: OrderCustomPaper.com

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